Hartland Winery Brand Direction
Hartland Winery is a family-owned winery in the heartland of America. While Indiana might be more famous for their Colts or Pacers, Hartland wanted wine drinkers to know them for their Pinot and Cabernet.
Human problem solved
We delivered a comprehensive visual identity and sequentially created marketing materials for these artisans, spanning style guides, digital and print advertisements, a refreshed website design, wine label and packaging design, and signage.
By creating a cohesive and effective brand identity, Hartland was able to elevate its market presence and emerge as a premier destination for wine enthusiasts, even if they came to Indiana for basketball.
Results
Hartland Winery garnered numerous accolades, including the prestigious Governor’s Cup for Winery of the Year. By building a solid foundation and adapting the brand over time, we positioned Hartland Winery as not just a winery but a trusted and celebrated brand, elevating its status and creating a lasting impression in the hearts of Indiana wine lovers.
