TaaS Commercial
Topcoder, a global on-demand technology talent platform, was preparing for their most significant product launch in the company’s 20-year history. Along with a comprehensive go-to-market strategy, they wanted a premiere looking, visual centerpiece that worked for their modest budget.
Human problem solved
We approached the project with a simple and powerful concept. Stop growing old waiting on the tech & design talent you need to do your best work.
We took the concept to a production partner, Tongal, a network of independent talent and creator-led studios, specializing in live action and animated content. With our creative partners we co-wrote, oversaw the production, and final delivery of the TaaS commercial, which you can watch above.
Talent-as-a-Service (TaaS) was the most successful new product in Topcoder’s history. The video was exceptionally received and leveraged in several successful awareness and demand-gen campaigns.
